Search Engine Optimization (SEO) and its Complete Overview

Search Engine Optimization SEO and its Complete Overview

Firstly, the search engine is sites like Google, Yahoo, Bing, etc which is used to search websites.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a process where one can optimize their online content so that it is shown on top of unpaid results for any keywords in the search engine. Here, the unpaid result means without any payment for keyword research i.e. also called organic research. One can even higher rank their content via fees payment.

Talking about the search engine, Google’s market share is 92.74%. Though people try to rank their content on the 1st page of Google uses its algorithm to rank the sites for a particular keyword. Google has showcased only some of its algorithms and hidden the rest to avoid any misuse of it.


Working on Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the purest form of direct marketing. Search engines are sophisticated, they analyze for quality and not quantity. Every search engine has its algorithm according to which it index, different web contents in search engines. And rank the contents following its factors, some of which are still unknown to SEO experts too.


Keyword Research for Search Engine Optimization (SEO) Strategy

Talking about keyword research, i.e. using the main term/ phrase/ word, it is the step to be taken before making the content of the website. For that, one needs to understand what a customer is searching for, on Google which would obligate him/her to land down on one’s website. The market has already lots of keywords research tools for SEO strategy. And as the competition is rising by the day, one needs to be more aware of their surroundings and keep on advancing their blog time to time to be on the top ranking list. But here, the question lies -” HOW”?


Ways of keyword research for Search Engine Optimization (SEO) strategy

Firstly, always pick small niches as directly opting for big keywords will only result in more and more of high competition and also it will take a longer time to get rank and traffic on Google.

Secondly, always head for buzzwords and booming topics as the technologies are advancing and nothing remains constant. So, always look for interesting and hot topics to work on, even Google holds the trendy kinds of stuff going on in one’s surrounding.

Always look up for interesting and new upcoming words as people haven’t tried them yet and will be curious to learn about them and also it holds less of competence. Always remember, content is the king.

One can view “Ubersuggest” as we type the keywords in it, it gives all the suggestions and ideas about what people are typing. It gives all the variations available there and also tells about ones listing and volume search of their contents.

Quora is the most used one. Here, one can type questions related to their industry and see the most popular questions of people been asked and also the answers given by many.

Quora is the best one as it includes people’s feedback and uploads and gives ideas about creating the best possible content and this way one can respond to lots of arising questions on their blog and explain them in detail as higher the explanation, higher will be ranking.

Keyword planners are also one the elementary tool of Google AdWords.

Lastly, don’t always focus on keywords but must focus on a theme as it’s all about how much traffic one can get on their website.

It’s always about content creation that has high quality on single pages rather than 6000 pages with less or no explanation at all.


Ways of Search Engine Optimization (SEO)

Broadly, Search Engine Optimization (SEO) can be done in 3 ways i.e.

1. White Hat -The uses of this technique is recommended by many companies as it marks the symbol of good designs. This strategy contains original content. Images are in proper order, links are match able with the content, there are no grammatical mistakes and standard HTML coding is to be followed.

2. Black Hat -This technique is not advisable as it contains duplicate contents, invisible text/ keywords, to redirect the user on another site, linking on wrong sites, tec. Here, see rules are used in the wrong way to rank one’s content higher. It somewhat indicates the manipulative act towards the search engine. If by default, search engines come to know of this practice, it can lower the rank of content or even temporarily/ permanently ban one’s content.

3. Grey Hat -The rarely used technique is a grey hat. It is the midway road to white hat and black hat techniques. Here, any penalty is not charged on one’s site. But it does not even provide appropriate content to its user. This technique focuses on how to improve the search engine rather than on mere content. Here, although the search engine is not manipulated but is tried to benefit from its advantages.


Categories of SEO

(A) On-Page SEO – It is also known as On-Site SEO. While considering weightage in SEO, 95% of it holds on the page. This page includes all the kinds of stuff that one can do on its webpage or website to improve its search engine ranking. For example -one’s pages of title tags, Meta description, keywords, original content, mobile-friendly pages, proper Html, etc. To be written appropriately.

The main things to ponder up is:

Firstly, it is more important than Off-Page SEO as the SEO score has much more improvement in on-page optimization rather than off page one. Its 95% weightage of the score is covered on this page.

It is the most important factor in ranking. The main purpose of it is to have good content to attract the attention of people on your website which in turn will result in higher ranking and beneficial for the maker.

Some of the important on-page Search Engine Optimization (SEO) is:

  1. Page titles
  2. Url structure
  3. Body tags -It contains H1 (main heading), inside it -H2 (subheading), inside it-H3 (title), and so on till H6. This is done in proper order as for a better understanding of Google
  4. Keyword Density
  5. Internal linking’s
  6. Image SEO, etc.

(B) Off-Page SEO – It is also known to be Off-Site SEO. This includes all the stuff that one does outside the website to improve the ranking. For example -link building, social media marketing (SMM), social bookmarking sites, blog submission, forum submission, local listings, answer questions, etc.

The three main techniques are explained below:

Link building -It has lesser value in SEO efforts as all depends upon the on-page optimization standards but when it comes to differentiating between two best ranking contents, link building sorts out the upper one.

Social media marketing -It is good for SEO as it increases website authority, creates brand awareness which has consumer trusts in it and also the better content management been posted on social apps like Twitter, Facebook, etc also goes viral and increases traffic with lots of comments been added.

Social bookmarking -The bookmarking of any website on social media is known as social bookmarking. It’s a URL that is saved in any storage format to review the link later on. It is mainly used to create backlinks.

This way the search engine comes to know the level of importance of one’s website and how much trust could be placed on it. The high quality of websites is mentioned on the other websites like Facebook, Twitter, etc or their links are provided there.


Need For Search Engine Optimization (SEO)

People search their subjects all day and every day and Google deals with 3.5billion queries each day. And SEO helps put one’s website in front of people when the keyword researches happen.

When one’s page gets higher ranking, it helps people to find them and look up to what exactly they were seeking. It helps to attract relevant traffic.

Without SEO, one’s website can never be found online. Many people buy products after much search on the internet as they are insecure about their quality and workings.

Many customers remain on the 1st page of their search, therefore one’s website must always be on top of their competitors.

A solid SEO strategy can take one page from 100th to page 1, increasing their chances to be found by potential customers. And it converts a local business into a global one.


Importance of Search Engine Optimization (SEO)

It brings one’s website in the notice of prospective customers.
When a specific keyword is typed on search engines, it shifts through the millions of pages it has indexed about and present the relevant topic, one is searching for.

Search matched is also ranked as the most relevant ones come first.

The most popular way to find a site, by a search engine, represents more than 90% of its online users.

All search engines employ a ranking algorithm whose basic rule is to check the location and frequency of keywords on a web page. And the algorithm does gives the weightage to link the population.


Benefits of Search Engine Optimization (SEO)

  1. SEO increases traffic on one’s website by reaching its targeted audience.
  2. SEO generates a return on investment (ROI) and has a long impact on its result. SEO is one of the most cost-effective strategies.
  3. SEO increases site usability as people mostly trust Google.
  4. SEO creates brand awareness by increasing credibility for the brand.

There are automated and expert services to help one, such as Go Daddy’s search engine visibility tool and SEO services.

With better knowledge of SEO and their working know-how, one can also do on their own.


Search Engine Optimization (SEO) Ranking Factors

  1. Domain-level link features
  2. Page-level link features
  3. Page-level keyword and content-based features
  4. Page-level keyword agnostic features
  5. Engagement and traffic/ query data
  6. Domain-level keyword usage
  7. Domain-level keyword agnostic features

The ranking and relevance of the Domain level link features are 8.22/10, which is the highest while the same of Page-level social metrics is the lowest, i.e 3.98/10, and has the least priority.


Career Scope in Search Engine Optimization (SEO)

This field is secured without any worries about its suspension. A career in this field holds much ahead scope than the web design and developing itself. It does not require any coding and even a beginner can learn SEO within 6months of proper guidance as it is a practical based field.


Earnings from SEO

If one’s website gets much attention and traffic, then the advertising companies request the website manager to advertise their ads on the manager’s website and in return, it pays the awesome amount.

The range of earning from one’s website depends upon the number of people visiting one’s site and which country has more visitors. And the traffic increases with the contents and blogs on the website being stronger.


An overview of Search Engine Optimization (SEO) relation with its online Business

Talking about business and its connection with the social era is like the topping of jam on bread. Yes! Dear folks, today the internet has grown and advanced to many levels where every top, middle, even lower-level management companies are believing in promoting and expanding their business online. Social media has created such a huge platform for all to reside and grow their work online. Even most of our youths are purchasing items mainly online only.

Here, let’s have a quick preview at -how the term SEO fits into the arena of online business. As we are aware of the best online shopping sites like Amazon, Flipkart, Myntra, Jabong -but the question is how do we come to know that they are the top listing sites? How do we know that OLX is the best site for the second-hand sale of kinds of stuff? This has a simple solution i.e. many SEO and SEM people are working hard by day and night, keeping the competition high with the website ranking up all the time. So, as when we search for a keyword, these sites pop up on the top. And as the competition is rising day by day, the same way -they demand SEO and SEM workers are rising night by night. Today, we can find even a saloon on google map -that’s how this online system has been made easily available to all.

Getting engaged in this field also creates employment for many.

Some of the job opportunities are:

  • Content writer
  • Search analyst
  • Keyword researcher
  • Social media marketing
  • Web designing
Archana Gupta
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Bikash Chettri
Bikash Chettri
3 months ago

Really great content. learn a lot about SEO and its terms in detail.

Nice website
Nice website
3 months ago

Nice website